KISS.

Keep. It. Simple… You choose the adjective. I’ve shared a few lengthier emails addressing ROI and why you shouldn’t invite guests to your messy house. This one’s short—because that’s the point.

When your ideal client lands on your site, they need to instantly know:

• What you do

• How it helps them

• How to get it

That’s it. Anything more is clutter. If your brand doesn’t do this above the fold on your homepage, you're confusing your audience—and leaving money on the table.

Nobody really cares about your awards, your origin story, or even the founder. Yes, you want to display authority, competency, and some third-party credibility—but only after you clearly show how you help them succeed.

If you run a business and your message isn’t this clear, I can help.
Not sure? Schedule a quick 15-minute call, and we’ll figure it out fast.