First, find your why.
Why do we do what we do? That's kind of a loaded question, right?. Does it bring joy, fulfillment, money, status, lifestyle, or the perception of a lifestyle? Whatever it is, we all get something out of it, or we wouldn’t keep doing it.
I’ll go first. We’ve all heard: Do something you love and you’ll never work a day in your life. There’s truth in that, but also a reality. I love what I do, and I’ve worked plenty of long days.
There have also been days when I don’t exactly love it, but I still show up because I owe it to myself and others to use what I believe is a gift or a unique ability. It affords me a lifestyle that allows me to spend time with my family as they grow up. I’ve been fortunate to have worked with dynamic business owners and individuals across many industries and verticals, and I like to think I’m pretty good at it.
This leads me to what I just said this morning: My business is helping other businesses succeed. Yes, every client I work with wants to be profitable, but that’s never the whole story.
At the end of the day, my clients aren’t just chasing numbers. They’re building something that matters, something their team can rally behind, something their clients can count on, something their families can depend on. It’s more than just selling a product or service. It’s about creating something with deeper values and a purpose.
Here are two things I know to be true. One is pretty obvious, while the other may not get the attention it deserves.
Every client I work with desires to be profitable and successful, and their audiences find value and benefit from what they offer.
Every client I work with has families at home and teams in the office who depend on them. That’s a big part of my why.
I help my clients create not just a business, but a brand with meaning and staying power. We’re building something bigger than profits. We’re creating something others can trust, rely on, and believe in.
If you run a business and your message isn’t this clear, I can help.
Not sure? Schedule a quick 15-minute call, and we’ll figure it out fast.
